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Ashley Madison, a website which was founded by former lawyer and entrepreneur Noel Biderman back in 2001 is never shy of media attention.
The dating service, which is primarily aimed at people who are already married or in a relationship, is owned by Toronto based company Avid Life Media. Have an affair” strikes a chord with many people around the globe, and they claim to have already attracted around 7 million members since their launch, with around 10,000 new members signing up each day.
The growth of Ashley Madison has been thanks at least in part to a brilliant PR campaign that’s put out a host of risqué TV commercials, billboard ads and PR stunts.
Most of their sponsored media releases have resulted in massive coverage – and while not always attracting the most favorable attention, have always resulted in one thing – more signups to the website.
Controversially, many of Ashley Madison’s ads are targeted towards women.